Draft educational article. Review facts, tone, and publication approval before launch.
The question behind the work
Before gathering more data, define the decision the research should support. Are you evaluating a market, an agency, or a specific pursuit?
Then identify the signals that would change your next step. Agency spending history, acquisition patterns, contract vehicles, and competitor activity can each add context.
End with a short conclusion: proceed, investigate further, or set the opportunity aside. Research earns its place when it helps a team act.